Do you have an event coming up that you would like to try and have placed in a local newspaper or magazine? Preparing a Press Release does not have to be complicated, just follow these few steps to create a simple article. Then, be sure to post to your own blog, Facebook page, Twitter...
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When deciding to open a dance studio such as ballet, ballroom, or a variety of dance styles, there is one common objective. You have to find a way to market your studio to stand out from other studios. For your studio to be successful, branding is key. With a good marketing...
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As a teaching professional, whether a golf pro, music teacher, or scuba instructor, there is one fundamental business fact... you only get paid when you complete a service. Your clients do not care about your marketing/advertising efforts or software costs, they just want a quality service...
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The service industry is notorious for being largely referral based. Consumers like to ask around before scheduling a plumber, massage therapist, or tennis instructor and there is no doubt that this will not change. So it seems the key to growing a largely referral based business is to expand the...
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Marketing and advertising have forever been integral parts of running a business. A business will not have success if people do not buy the products or services, and the best way to ensure sales is to put your product on the market in an appealing way. Content marketing is the new tactic for...
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Social media, mobile applications and the Internet served as lifelines to millions of residents in the U.S. Northeast in 2012 when superstorm "Sandy" knocked out power and most other lines of communication.As the 2013 season approaches, here is a list of websites and applications that...
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Tonight (Thursday, June 20th) Voxeo is hosting this month’s Orlando Tech Meetup. Orlando Tech is a group dedicated to inspiring and empowering the Orlando Technology Community. Every month, they get together and put the top local technology companies on display. Several promising companies...
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Executive Summary
Historically, small and medium sized businesses (SMB’s) have had quite a battle when competing with big box stores and larger established businesses. This is a result of limited capital and bandwidth (Time/Resources) necessary to build a brand and gain enough...
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It's a new year. You have another year to achieve your business and blogging goals. There are many things you will need to do this year, but there are a few things you must do to get the most out of your blog. Let's call them commandments.1. Thou shalt write every day.Words are your hammer and...
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Below is our sixth annual Top 10 Small Business Trends list. Last year's trends and links to our trends lists from prior years are available here.Our overall economic outlook for 2013 is for continued moderate growth with U.S. GDP increasing 2.25% to 2.75%. We expect hiring and...
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Cloud-based enterprise resource planning pulls midsize companies into the big league by helping them discard their entry-level accounting packages and instead use sophisticated, all-in-one accounting systems.Of course, they can also have a full-fledged, integrated system connecting crucial...
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The mission is to create a brand that offers remarkable digital agency services and also headlines its own conference … a conference that is boutique in nature and coined to be a digital marketing experience. That conference is known as BlueGlassX.You might notice some familiar faces on the...
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FULL ARTICLE AND SOURCE: www.Financial-planning.comBY: DAVID B. ARMSTRONGDoes anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs...
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Technology is a great equalizer that can level the playing field between small and medium businesses and their much larger competitors. A survey from Bank of the Westfinds that SMBs have embraced mobile technology and recognize its importance, but are frustrated by a lack of apps more...
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Do you know what bank fees you're paying? Many banks charge fees for behaviors that customers don't realize are costing them money. Among them are foreign transaction fees and, perhaps most surprisingly, fees for receiving paper statements.Nessa Feddis, vice president and senior counsel at...
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