How an Online Business Platform Can Help Attorneys Grow Your Business With a Robust Website

Dr. Rahul Razdan, CEO Ocoos

05/18/2015 11:06 AM
Total Views: 4156

Even the most successful attorneys struggle to attract new clients to their firm -- doing so is one of the biggest challenges lawyers face. When dealing with a competitive playing field filled with attorneys, having a robust online business platform is often a differentiator.

Showcases Your Business in a Professional, Trustworthy Manner

Most people do all their research online -- from sifting through restaurant reviews to, yes, finding an attorney. Having a website that showcases your services is critical. professional text and high quality images lends an air of authority and trustworthiness to your firm, and ultimately attracts new clients. Your website's backend will make it search engine-friendly, and visible across different browsers and mobile devices.   

Helps Organize Contact Management

A website with a strong contact management system allows attorneys to collect and store clients' contact information, such as phone numbers, names, and email addresses. This information can later be used to keep in contact with clients, track communications, and reach them when necessary.

Lets You Engage With Clients Using CRM Tools

Few attorneys can claim they've prioritized engaging with their clients outside of the office. But a website with customer relationship management (CRM) tools allows you to do just that: follow customer interactions on you site, tracking growth, and analyzing your clients' communications and activity. This allows you to target them with business offers or marketing campaigns. Attorneys are given the power to develop meaningful relationships with their clients.

Allows Clients to Schedule Their Own Appointments

How many times a day do clients call your office wanting to schedule an appointment? Probably a lot. Scheduling appointments might be easy, but it takes time. An online business platform can relieve you of that with an appointment scheduling tool. Plus, the tool even sends reminders to your clients, helping eliminate missed or forgotten appointments.

Manage Payments and Optimize Your Advertising Channels

If you've ever paid for online advertising through outlets such as Google AdWords, then it's possible you've wondered what the pay-off looks like. An online business platform incorporates analytics tools that can track your advertising campaigns, detailing successes and failures, and allowing you to adjust them as needed.

Not only will a robust online business platform deliver ROI, it can also help attorneys grow their practice and engage with clients. To create this type of web presence, attorneys can use a website building platform, like Ocoos Websites for Attorneys. Ocoos provides all of the benefits outlined above, and also features a full-service concierge who will work with you, building and launching a website that meets your needs and goals.

Attorneys are given access to and control over the platform, to make updates or changes as needed. Plus, 24-hour, U.S.-based support is available if questions arise.

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