How to Keep Up With New Technology -- Without Lifting a Finger
Digital technology changes at a daunting rate. This can create massive headaches for small business owners trying to juggle their day-to-day responsibilities along with managing their online presence while effectively targeting customers.
If you're like most small business owners, chances are you don't have an in-depth technology background, nor the time to keep up with the ever-changing world of tech innovations. For instance, when you launched your business website it's possible that mobile devices and social networking sites like Twitter were nowhere near as prevalent as they are today.
As technology changes and marketing and sales infrastructures, like e-commerce, shift, business owners must ask themselves if they -- and their website -- are ready to adapt.
While it's possible to hire web developers to do the job, that can be a costly venture. Protecting your web presence from going obsolete doesn't have to be an intimidating, time-consuming, or expensive undertaking.
The solution for small business owners is simple: Platforms.
Platforms like Facebook, Yelp and LinkedIn provide online services to users and continuously improve and upgrade them with new capabilities -- without the user (aka, you!) ever lifting a finger to update technology themselves.
For example, these platforms shifted from being primarily used on desktop computers to mobile devices, and adapted to integrate necessary changes to technology -- without their users having to think it.
Platforms allow small business owners to spend their energy where it matters -- on creating content about their products -- while the platform provider handles upgrades to technology, protecting you and your web presence from growing outdated.
If you've already embraced using platforms, congratulations -- you are ahead of the game. If you're on the fence about doing so, the sooner you make the move, the better. You have a chance to lower your costs and risk of obsolescence, and focus your energy where it should always be – on your business.