Simple Techniques for Efficiently Running the Internet Marketing for Your Small Consulting Practice

02/24/2015 16:31 PM

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Efficiency is the lifeblood of a successful small consulting practice. But how exactly can a firm have efficient sales and marketing?

The answer lies in 3 key factors and an integrated platform such Ocoos:

Simplicity: The process has to be simple and the technology barriers must be minimal.
Structure: A smart small consulting practice must adopt a structure and discipline around modern commerce, transforming things such as client management into powerful tools, not time burdens.
Complete Integration: People have their own way of doing things, and change can be intimidating. But the process of moving to a new and better system has to be seamless and effortless. Platforms such as Ocoos include a suite of business tools that work cohesively for off-line transactions and imports/exports with current standards in CRM (SOHO, Gmail, Outlook), Financials (QuickBooks, Quicken), and Calendar (Google Calendar).

With such a platform, the small consulting practice firms can focus on building good habits and getting into a weekly rhythm such as the one below:

Weekend: (approx. 45 min)

5 Min: Analytics
- Use Ocoos to filter last week’s web visitors and look for trends.
- Quickly study the effectiveness of any other advertising.
5 Min: Build relationships
- Filter last week’s customers (2-clicks) on the Platform.
- Write and send thank-yous and update email.
5 Mins: Booking Reminders
- Call or email next week’s customers to finalize schedule.
30 Min: (SEO) Write Blog Post
- Ocoos Blog: industry news and analysis is great for credibility
- Share blog in your website

Monday: (approx 15 Min)

7 Min: Daily Client Notes
- Close day and build relationships by making notes on today’s clients.
7 Min: Add non-client transactions into system for future analysis.

Tuesday: (approx 15 min)

Wed: (approx 15 Min)

Thursday: (approx 15 min)

Friday: (approx 15 min)

Results:

Better Marketing: Strong Social Media presence, email marketing, and customer follow-ups.
Smarter Business: Insight into how your marketing is working, knowledge on what’s driving traffic to your business, client data including which dates and times are most valuable.
Strong Loyal Customer Relationship: Note-tracking will provide better service and customer knowledge, weekly follow-ups and reconnection will boost repeat business, and service reminders will reduce missed opportunity, all leading to better time management.
Visibility and SEO: One blog post per week will create 52 pages on the web leading to your business--and 92% of local commerce research begins online.

Total weekly time running a smart business: 2 Hours per week! The cost of a long lunch without the calories!

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