Case Study: Building a Hospitality Website for Sleep Inn and Suites Wildwood - The Villages How and Online Business Platform Helps Small Businesses

Dr. Rahul Razdan, CEO Ocoos

10/18/2015 15:13 PM
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Sleep Inn and Suites Wildwood - The Villages may be part of a major brand, but it's the personalized care that the staff brings to each guest's stay that helps it maintain its own identity. The Gold Award-winning hotel near the Villages in Wildwood ranks among the top 10% of Sleep Inn brand hotels worldwide, and is rated a AAA Three Diamond property.

With all of these accolades under its belt, it's natural that the Sleep Inn and Suites wanted a website that reflected the quality of the property. When the time came to update the hotel's website, they opted to work with Ocoos Hospitality Solutions to create their online presence.

The Ocoos online business platform incorporates a number of features that are valuable to hotels, and which help businesses in the hospitality industry address their major concerns: driving online bookings (away from OTAs) and attracting new guests to the property.

The Ocoos platform offers the following features that address hotel's online needs:

  • Property Showcase: Your hotel website might give new customers their first impression of your property, which means you'll want a professionally designed site with well-written text and high quality images that appears error-free across mobile devices.

  • Promotion of Local Events and Attractions: By promoting local events and attractions, like theme parks or concerts, customers will consider your hotel as a destination in which to stay during their visit to the region.

  • Special Offers and Packages: Keep marketing buzz going by offering guests special deals or package options. You can use Ocoos's CRM tools to determine which deals might be appropriate for which returning guests, including local rates, group rates, extended stay pricing, and special packages like a girlfriends getaway or couples getaway.

  • Customer Engagement and Analytics: You'll want your hotel website to engage your customers, and Ocoos offers tools that do just that, including the option to feature newsletters, blog content, social media management tools, and the ability to promote positive online reviews. Moreover, you'll want to track your successes and failures and make appropriate adjustments as needed -- all of which is possible using Ocoos's analytics tools.

  • Reservations: Finally, you'll want to integrate an easy-to-use reservation booking system that helps drive bookings to your website and away from OTAs (and their pesky fees). Ocoos's reservation tools are accessible on mobile devices and offer click-to-call and click-for-directions functionality.

Not every hotel wants to incorporate all of the features Ocoos offers, which is why hotels can work with Ocoos's full-service concierge to have them deliver a website that meets your business goals and user needs.

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