The world’s most sophisticated companies use marketing segmentation as a powerful tool to connect deeply with their customers. They know that the best way to win clients is to communicate with them in their own language and demonstrate competence in their particular market segment. Yet the...
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A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more effective, because of the...
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The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues...
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Democratizing Big Data, making it more accessible and affordable, is the key to transforming the way entrepreneurs do everything from overseeing website development and design to the manner by which they communicate with current and potential consumers. This shift, local in its ability to...
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The Website Magazine recently published a review on several e-Commerce solutions for small business owners. Ocoos was reviewed and is proudly one such business that the review mentioned. We quote the Ocoos review here: "Small businesses often do not have a large pool of employees that...
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Executive Summary:Small service providers[1] offer critical services, which are valuable for their customers, and are a significant part of the global economy. However, unlike large enterprises, it is exceedingly difficult for small service providers to excel in all the key aspects of...
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The Huffington Post recently published a review on several website builders for small business owners. In the review, it was recommended the companies that fit small business owners of different personalities. Ocoos was reviewed and is proudly one such business that the review mentioned. We...
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Hotel Business Review (HBR) published a review article about how Ocoos can help hotel executives. You can find the full Ocoos Review here. Below we quote the full article:Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.At...
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FloridaTrend, the biggest business magazine in Florida, recently published a review on several services for small business owners. In the review, it was recommended the companies that can help small business owners to automate marketing efforts and boost sales. Ocoos was reviewed and is proudly...
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Wearable Technology was so hot this year in
CES that it had its own market place that covered one floor stretching over
three halls. It covered everything from
jewellery to pet monitoring gear, the rather old fashioned blue tooth to cloud
computing. It seems that everything from your mood...
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Enterprises in various industries engage with networks of small businesses as distributors, suppliers, or customers. In general, independent small businesses have limited expertise and capability in sales/marketing. According to Google, 50% of these businesses do not have...
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The legal firm of Bullard and Mulkey, P.A. is small, two-attorney firm located in Ocala, Florida. The firm offers its clients help in a number of legal matters, including estate planning, Medicaid planning, tax matters, and real estate law. When the firm decided to create an online presence, it...
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The consulting firm of Reed Roberts Marketing provides marketing solutions to businesses in the hospitality industry. Based in Lady Lake, Florida, Reed Roberts offers a variety of services, including marketing consulting, customer satisfaction training, and secret inspections. Still, when Reed...
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When small business owners face the task of building a website, they have an assortment of website building tools to choose from. But sometimes too many options can be a bad thing, particularly if the business owner isn't adept at website development. In that case, selecting a website builder...
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For website building novices, it can be overwhelming to jump into the deep end of creating a small business website from scratch. Still, with a basic understanding of the elements that make a website easy-to-use and business-savvy, you can create a stellar site. Here are a few basic features to...
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