Case Study: Building a Restaurant Website for Asian Kitchen How an Online Business Platform Helps Restaurants

Dr. Rahul Razdan, CEO Ocoos

11/15/2015 19:01 PM
Total Views: 16071

When residents of Schaumburg, Illinois crave Asian food, they have the option of ordering from Asian Kitchen, a popular local restaurant. Like many restaurant owners, the people who run Asian Kitchen are faced with challenges which include increasing brand awareness, and attracting new customers to their business while maintaining relationships with their current customers.

When Asian Kitchen realized they wanted to increase their online presence with a robust website, they turned to Ocoos Websites for Restaurants. Ocoos's online business platform offers a number of features that help restaurants achieve their goals.

Professional Restaurant Showcase

When someone gets a hankering for a certain type of food or for a meal from a specific restaurant, they often go online to search for that restaurant's website. This means that your website often serves as the first experience restaurants have with your business. With that in mind, you'll want a professionally designed site that give an appearance of quality and trustworthiness. Well-written, SEO-friendly text and attractive pictures are also a must. Plus, because an increasing number of people search for restaurants from their mobile device, your site should also be mobile optimized.

Online Ordering

Potential and current customers don't just want to research restaurants online, they also want to be able to order online. An online business platform from Ocoos offers online ordering, which is quick and convenient for your customers.

Build Relationships With Customers

A restaurant owner's days and nights are consumed with running their business. They don't often have time to spare for figuring out how to strengthen relationships with customers. Ann online platform includes contact management tools, so you can store contact information from your clients, like names and addresses. Additionally, you can use customer relationship management (CRM) tools to analyze user behavior on your website and send targeted marketing offers to your best customers.

Discounts and Gift Cards

Often restaurants offer discounts to their customers, as well as special promotions. Plus, many customers also want to purchase or pay with gift cards. Your online business platform allows you to have a variety of payment options, and includes a discount manager.

Optimize Advertising and Social Media Interactions

The Ocoos platform offers the ability to track and analyze online advertising campaigns, so you can adjust them as needed. Additionally, it offers tools to allow you to manage your social media accounts and stay in touch with your customers.

Not every restaurant will need all the features Ocoos offers, which is why Ocoos offers the services of a concierge. The concierge works with business owners to understand their goals and needs, and creates a website the meets those specifications.

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