Create a contingency plan for times when business is lean
There’s no bad news to deliver today and you’re in good shape. So, far. And, that’s the point.
You have a blueprint for getting your business to where you want, and all is going well. Your plan is solid and you think all the bases are covered.
Yet, things often don’t go as we expect.
What would you do if a large existing customer suddenly stopped ordering? Or, a competitor announced a new product that exposed a weakness in your offering?
Even when the economy is rocking and the marketplace loves your offering, there will be hiccups. Count on it.
Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.
