Any small business owner knows that marketing is an important aspect of building the business. The core of a successful marketing strategy is to clearly build and communicate a unique value, different from your competitors. After settling on a strategy that shows why you're different (and...
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"Design is not what it looks like or feels like. Design is how it works." Steve Jobs.An advertisement for the online website builder, Wix.com, tells you to, "“Build Gorgeous Websites.” Great idea, right?Everyone wants an attractive website, and the idea of website as work of art...
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A clear understanding of one’s differentiated value is the bedrock of a sales and marketing strategy. Clearly defining the differentiated value and communicating it effectively (especially on the Internet) is a non-trivial task. This issue is especially exacerbated by the expense of...
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Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining. However most small business Owners do not know exactly what these words mean and how these techniques can help their businesses. Let’s start with explaining the...
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Could it really be possible to build a world-class marketing infrastructure for less than $50/month? With state-of-the-art cloud-based Internet tools, it is not only possible, but readily attainable for people with a little initiative.
First let’s break down what having world-class...
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Digital technology changes at a daunting rate. This can create massive headaches for small business owners trying to juggle their day-to-day responsibilities along with managing their online presence while effectively targeting customers. If you're like most small business owners, chances are...
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All small businesses know this fundamental fact: you only get paid when you deliver services. Of course, in a small business, the same people who handle delivery of services often oversee the business's sales and marketing and general and administrative costs. These three functions compete for...
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We have a simple mission: to innovate small businesses to be efficient, powerful, and on an even playing field. Our ultimate goal is to reach a point where commerce is driven by a business's quality of products and services rather than its financial resources. Here is my list of the most...
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Efficiency is the lifeblood of a successful small business. But how can a firm execute efficient sales and marketing without spending an excessive amount of time on the tactics? The answer is found in three key factors -- as well as in using an integrated platform such Ocoos: Simplicity:...
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A whopping 90% of media interactions occur via one of four screens: smartphone, laptop, tablet, television. Meanwhile, just 10% of people access media through traditional channels like radio, newspaper, and magazines. Most mobile device owners use their smartphones or tablets as their primary...
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One of the major advancements of the Internet has been the ability to build virtual communities, or communities in which individuals do not have to be in close physical proximity to interact meaningfully with each other. To date we have seen two fundamental generations of virtual...
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