How an Online Business Platform Can Help Non-Profits A robust website will grow your business

Dr. Rahul Razdan, CEO Ocoos

05/18/2015 11:30 AM
Total Views: 27270

Non-profits face the unique challenge of trying to stay afloat financially while relying almost entirely on donors to do so. The stakeholders of most non-profits agree that they could use all the help they can get to draw in new donors, and get current ones to keep giving.

Having a robust online business platform can help non-profits with both of those challenges, plus offer ever-increasing ROIs. Below we've outlined a few of the major ways that a website can help non-profits.

Increase Awareness for Your Non-Profit

Most individuals who are seeking information about your non-profit, or looking to learn more about the realm in which your non-profit exists, will do their research online. This means an online business platform will likely service as the first point of contact between them and your non-profit. A website that appears professional, with SEO-friendly text and high-quality images, will increase your appearance of trustworthiness and professionalism. These factors could lead to increases in donations and general awareness.  

Aids in Donor Management

Collecting and managing donor contact information is critical for non-profits. An online business platform offers donor management tools which allow you to collect and store names, email addresses, and phone numbers. With this information, non-profits can reach donors when necessary, targeting them with donation campaigns, or simply building relationships.

Helps Staff With Event Marketing

Galas and events are where many non-profits drum up a majority of their donations. Staying on top of the marketing for these extravaganzas doesn't have to be an all-consuming task. Your website can help you market by allowing you to create targeted email campaigns, or special website pages advertising the event.

Eases Social Media Management

Using social media tools like Facebook and Twitter can help your non-profit stay relevant and keep in contact with potential and current donors, or other organizations with similar intents. An online platform can help you manage your social media channels, and stay in touch and engaged in the conversation.

Allows Online (and Mobile) Donations

The ability to accept donations online can be a gamechanger for many non-profits, especially smaller ones. Your online business platform includes the tools necessary to allow donations to be made digitally. Moreover, because an increasing number of people access the internet via mobile, your site also appears without errors and can accept donations from cell phones and other mobile devices.

So how does a non-profit create a robust online business platform to help them grow their donation base? DIY website building tools can be complicated, and hiring a developer to do the work is costly. But there also exist website building platforms geared specifically toward non-profits, such as Ocoos Websites for Non-Profits.

Ocoos's team of concierge works with you to understand your non-profit's unique set of goals, then builds and launches an online platform that meets those needs. Stakeholders are given access to the site to make future changes or updates as needed. If questions or concerns arise, Ocoos also offers 24-hour, U.S.-based support.

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