Marketing myths that might be holding your business back
Go ahead -- try to sell me on why your marketing is just fine the way it is. Prove that the collection of disjointed tactics your company calls marketing works. Better yet, tell me why it's ok for you to think that any marketing is better than doing nothing.
Go ahead, sell me.
Maybe you’ve always done it this way and don’t think it makes sense to change anything. Or, you consider marketing as a luxury you can’t afford. Perhaps it’s a belief system that places the emphasis on face-to-face selling over marketing and that’s where your money goes.
“It’s just the best way for us to do it.” Come on, sell me.
Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.
