Three things great companies do every day
Many companies have a great product or service and their business is, well, adequate. Sure, a profit is made. Yet, for a company with a solid offering it’s not the type of record busting, shoot for the moon revenue you want.
It’s not very satisfying. Particularly when a competitor with a mediocre product seems to be running on all cylinders. A few deals have been lost to them and they seem to be everywhere. How do they do it?
A great product or service is not enough to have real success today. Of course that’s where it starts. But, what goes into a “great” product”? Quality of workmanship, services delivered on time and product working as advertised every time seem pretty obvious. Yet, still is more needed.
Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.
