Engagement Marketing Strategies from Facebook
Posted at 3:38 pm on 07/25/2014
FOR MORE GREAT TIPS ON BEING A WORLD-CLASS BUSINESS IN THE DIGITAL AGE
LIKE US ON FACEBOOK! In support of #EngagementMarketingWeek , We have created an educational series based on a very important, but often unknown aspect of online marketing:
Engagement Marketing Cycle: Three simple steps to success - Provide a WOW Experience - Entice - and Engage! Stay in touch and we will cover how to master all three
Engagement Marketing Cycle STEP-1:
Provide a WOW Experience - As small business we have a unique opportunity to provide extraordinary experiences. This can be anything from remembering their names to providing an experience they just can't get anywhere else. This starts the cycle, this creates a memorable experience that stays alive in the customers memories. Everyone loves to share a great memory, and this is our opening for
Did you know that 97% of all consumer research begins online, and top 3 google results receive 88% of all clicks...What steps are you taking to win online? Let Ocoos make you a web expert
There is one big problem with encouraging word-of-mouth referrals. How do we track where they are coming from? We want to reward these people but it is often difficult. Remember always to ask by using the Ocoos questionnaire tool, and lower the barriers of clients telling you. Check it out here http://bit.ly/X02zQX
Customer Engagement Cycle: STEP-2 Entice to Stay in Touch: After a WOW experience the doors are open to build relationship and share experience with their network. 2 things need to happen: Make a connection while the experience is fresh in their mind, and persuade the customer to agree to "opt-in" to staying connected. And yes they need a reason.... STEP - 3 Engage and Reward#EngagementMarketingWeek
STEP-3 Engage People: Engagement drives social visibility which attracts new prospects to your door. Engagement is not a one-way street, if all your audience is doing is listening to you, then you're not fully engaging them
NEXT WEEK: WHY EVERY SMALL BUSINESS SHOULD BLOG
Join Ocoos.com and take control of you customer engagement with a simple and powerful tool for marketing and managing your business! Join Now!
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