Web Templates For Small Business -- Is The Web Industry Leading You In The Wrong Direction?

The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?”  Every website is built with a different layout and functionality.  This article argues that building websites using this model is very counterproductive for the vast majority of small business firms. In fact, this approach actually impedes the generation of economic value. Why? There are three significant reasons.

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