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Category: Industry Trends and Analysis

Do You Need an Online Shopping Cart for Your Business?

The thought of pushing around an unwieldy shopping cart through the crowded aisles of a store has begun to feel surprisingly antiquated thanks to the rise in ecommerce websites. Still, today's online shoppers are still using shopping carts -- only this time, they're digital. In fact, if you've...
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Web Hosting for Small Businesses: 5 Questions to Ask

Before your small business website can go live online and be visible in all its well-designed glory, it needs to be hosted. Web hosting provides storage space and access so that your website can exist online and your customers can see and visit it. Different size businesses will have different...
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Do Open Source Website Builders Work for Small Businesses?

Open source software has become a trendy solution across a variety of industries, from data analytics tools to databases and web browsers. Similarly, open source website building software exists, most famously, Wordpress. Because Wordpress and other open source options have grown in popularity,...
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How SMBs Can Use B2B Partnerships to Increase Trust, Awareness

"No man is an island, entire of itself," wrote the 16-century English poet, John Donne. Today, an unexpected population finds that his wise words ring just as they did five centuries ago: small business owners. The ultimate goal for every business is to grow leads and conversions among current...
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Will the Small Business Community Embrace DIY Website Builders?

If you haven't yet heard of DIWM, trust us -- you will. Soon to overshadow DIY systems, DIWM stands for "Do It With Me." The idea behind DIWM is that unlike DIY systems, when small businesses launch a website, they are not left to go it alone. A DIY website builder leaves you to create your...
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Can Directory Companies Like Yellow Pages Shift Into the Digital World?

When you need to find a local plumber, hairdresser, attorney, or even a dry cleaner, where do you do your research? If you're like most people, you jump online and Google what you're looking for, then click on the websites for service providers that appear in the search results. Your research is...
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Leveraging the Power of Customer Data to Grow Your Business

If you have a small business website, you have a treasure trove of customer data at your fingertips. But are you properly harnessing the power of this data to increase sales and leads?Every time a customer visits your website, clicks on certain products, sends you a message, or purchases...
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What Tailors, Custom-Built Cars, and Your Website Builder Have in Common

Remember the ubiquitous Burger King slogan that promised you could, "Have it your way"? While it, of course, referred to your fast food meal, that motto was only the tip of the iceberg for an increasingly growing trend toward customization.Today, people want to personalize everything imaginable,...
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Doing It Well: DIY vs DIFM vs DIWM Website Builders

Whether you're embarking on a home improvement venture or channeling your inner Martha Stewart with Pinterest-inspired crafts, it seems like DIY (Do-It-Yourself) projects are everywhere. Heck, there's even a DIY television network to sate people's needs for getting hands-on with pretty much...
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5 Essentials Every Insurance Agent Website Should Have

Even after they have mastered the art of selling insurance, many agents still struggle with attracting new clients. Having a robust website can make that task easier for insurance agents, regardless of whether they're selling health, life, auto, or homeowners insurance. Once agents decide to...
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How an Online Business Platform Can Help Consultants

Consultants juggle a number of responsibilities throughout their day, but one of their most important tasks is growing their business by gaining new clients. Attracting new clients and maintaining valuable relationships with current ones can be a time-consuming endeavor. Thankfully, small...
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How Much Should a Small Business Website Cost?

Once a small business makes the decision to boost their online presence, and leverages the power of internet to drive leads, a common question arises: how much will it cost to to build a website?In short, the answer varies from business to business. But to get a general idea, it is important for...
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The Question of Website Ownership

After a small business creates its website, questions often arise, specifically, who actually owns the site? And what is the value of that ownership? To address the question of ownership, let's take a look at the parts of a website. Every site consists of two critical pieces:The marketing...
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Ocoos Job Opening

Advtravl, Inc. (dba Ocoos) in Ocala, FL is seeking multiple Senior Software Engineers. Ocoos, founded in 2011, aims to create a new style of Internet marketing, in order to solve many issues currently perceived in the current Internet environment. We are seeking multiple Senior Software...
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Automating Online Marketing for Entrepreneurs and Small Business Owners

 Entrepreneurs and small business owners face a slew of daily challenges as they build and grow their businesses from scratch and without the help of a large team. One of the major keys to their business's success is executing a slick online marketing plan which ultimately drives business...
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