Digital technology changes at a daunting rate. This can create massive headaches for small business owners trying to juggle their day-to-day responsibilities along with managing their online presence while effectively targeting customers. If you're like most small business owners, chances are...
▶ Continue Reading
All small businesses know this fundamental fact: you only get paid when you deliver services. Of course, in a small business, the same people who handle delivery of services often oversee the business's sales and marketing and general and administrative costs. These three functions compete for...
▶ Continue Reading
We have a simple mission: to innovate small businesses to be efficient, powerful, and on an even playing field. Our ultimate goal is to reach a point where commerce is driven by a business's quality of products and services rather than its financial resources. Here is my list of the most...
▶ Continue Reading
Efficiency is the lifeblood of a successful small business. But how can a firm execute efficient sales and marketing without spending an excessive amount of time on the tactics? The answer is found in three key factors -- as well as in using an integrated platform such Ocoos: Simplicity:...
▶ Continue Reading
A whopping 90% of media interactions occur via one of four screens: smartphone, laptop, tablet, television. Meanwhile, just 10% of people access media through traditional channels like radio, newspaper, and magazines. Most mobile device owners use their smartphones or tablets as their primary...
▶ Continue Reading
Large enterprises with significant marketing budgets can afford to pull together a coherent marketing plan which coordinates branding, promotion, and advertising.. They do so internally or by hiring traditional advertising agencies. However, most small and medium sized entities (SMB) cannot...
▶ Continue Reading
Since the great recession of 2008, unemployment has been stubbornly high. However, the level of unemployment diverges greatly between college educated (under 4%) and non-college educated (over 10%). Further, for the non-college educated youth, the situation is truly dismal. Is there any way to...
▶ Continue Reading
Executive Summary
Historically, chambers of commerce have provided a great deal of value to their members with a focus on networking and education. In return, chamber members have been willing to pay membership fees to maintain chamber organizations. However, over the last 10 years,...
▶ Continue Reading
Figure 1: Networking of Businesses
Small businesses know the power of networking in order to gain customers. With this in mind, many small businesses participate in a number of activities in order to gain customers. These include:
Local BNI groups focused on...
▶ Continue Reading
Executive Summary:
The SMB market is a large, and largely under penetrated for financial services. Given the need for growth, it is not surprising to see large national banks investing in the small business market. However, nearly all the investment made by banks has been in building the...
▶ Continue Reading
The idea of ​building your own company is very attractive for corporate executives. This sounds great in theory, but the next question becomes what kind of startup exactly? This is the place where building three types of muscles not found in a corporate environment become...
▶ Continue Reading
One of the major advancements of the Internet has been the ability to build virtual communities, or communities in which individuals do not have to be in close physical proximity to interact meaningfully with each other. To date we have seen two fundamental generations of virtual...
▶ Continue Reading
Since the great recession of 2008, unemployment has been stubbornly high. However, the level of unemployment diverges greatly between college educated (under 4%) and non-college educated (over 10%). Further, for the non-college educated youth, the situation is truly dismal. Is there any way to...
▶ Continue Reading
Tips and Tools for Being a Modern Local Professional
Historically, independent health and fitness trainers (PTs) have had quite a battle when competing with big gyms and established PT firms. The big firms have a big physical location, spend money on advertising, and provide all...
▶ Continue Reading
Tips and Tools for Being a Modern Local Professional
Historically, independent Massage therapist (LMT's) have had quite a battle when competing with established practices and national chains. The big firms have a big physical location, spend money on advertising, and provide...
▶ Continue Reading
Categories
Popular Posts
