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Personal Trainers: Your Dilemma for Growing Your Business

Tips and Tools for Being a Modern Local Professional  As all personal trainers know, there is one fundamental fact.... you only get paid when you deliver the service. The customer does not care about your sales/marketing or administrative costs.  Given the fact that most...
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Health and Fitness Professionals- A Case for Technology Helping Small Businesses!

Subscribe to our mailing list  Historically, independent health and fitness trainers (PTs) have had quite a battle when competing with big gyms and established PT firms. This is a result of limited capital and bandwidth (Time/Resources) necessary to build a brand and gain enough...
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Start a Massage Business with $100.. and Beat the Rest!

Stay up to date with news and tools to be the ultimate wellness professional   Could it really be possible to build a world-class Massage business for less than $100? My answer is yes! We all have a dream of having our personal practice, but unfortunately this dream rarely seems...
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5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update

Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you'll log into Facebook and everything suddenly looks different, and you're scrambling to figure out what the heck is going on and how the new feature may affect your...
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Insurance marketing online is still a wide-open field

As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to...
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World Class Marketing Infrastructure for Businesses In the Pet Care Industry Build it for Less Than $50/month

When deciding to open a business in the Pet Care industry such as dog grooming, pet sitting, dog walking, or any of the many other areas open to the care of pets, there is one common objective.  You have to find a way to market your small business to stand out from others.  For your...
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Simple Techniques for Efficiently Running the Internet Marketing for Your Pet Grooming Business

Efficiency is the lifeblood of a successful small pet grooming business.  But how exactly can a business have efficient sales and marketing?   The answer lies in 3 key factors and an integrated platform such Ocoos: Simplicity: The process has to be simple and the technology barriers...
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Making Lemonade out of Lemons: Software startups outside of Silicon Valley

Silicon Valley enjoys many advantages which has made it the juggernaut for software startup activity around the world.  Among the significant advantages include: Access to Talent:  Silicon Valley is a magnet for talent. This starts with the world-class universities such as Stanford or...
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21 Social Media Tips for Nonprofits from Top Experts

But nonprofits don’t always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors. So I emailed some of the top authors and social media...
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Ways to Develop and Communicate Differentiation in the Golf Industry

As a golf course owner, the management and administrative functions play a crucial role in the life of your business. But there are many other functions that require your attention in order to make your course and golf services stand out amongst the competition. Many times that means contracting...
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This Will Be The #1 Business Skill Of The Next 5 Years

Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the signs flipped, explaining that the woman had spent the last 4 years writing songs. She was a...
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Internet Marketing Made Easy, Simple Techniques for Golf Professionals

The digital customer is among us and more and more golfers are using the Internet to view course layouts, rates, and even book tee times without ever calling the club house. Because of this, it is becoming increasingly important for your course to starting launching or updating its online...
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Data mining and Analytics: Yes, this applies to you ! Sales Growth Techniques for Pet Groomers

Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining.  However most Pet Grooming businesses do not know exactly what these words mean and how these techniques can help their business.  Let’s start with explaining the...
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Market Segmentation for Pet Groomers -- A Technique to Better Connect with Your Customer

The world’s most sophisticated companies use marketing segmentation as a power tool to connect deeply with their customers. Accounting/Finance is a general field that can offer meaningful services from vertical markets ranging from retail to government sectors. However, the best way to win...
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Web Presence for Golf Professionals

It has been thought that you must create your own unique website in order to be visible on the web, but those times are changing. This mass customization of websites has led to an overcrowding and ultimately cluttered mess on the web. This article argues that building websites using this model...
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  • Website as Art (Form or Function?)
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